Giving Tuesday is a great opportunity to be thankful for all that we have, and to help those who are less fortunate. Here at USAID CIDI, we also think it is a good opportunity to reflect on how we give – today and throughout the year – and what gifts make the most impact.
Our mission at USAID CIDI is to encourage monetary donations to trusted relief organizations on this day and throughout the year to maximize our collective impact, particularly when donating in the wake of a natural or complex emergency. We know from experience that monetary donations to trusted relief organizations enable relief workers on the ground to provide more people with what they need, when they need it.
To share with our readers why we at USAID CIDI feel so passionately about giving monetary donations, we have compiled a series of blogs that share the personal reasons why we give cash. Below, you will find our first posting from our Director Juanita Rilling, who reminds us that BOGO is more than just a holiday shopping perk. Enjoy Juanita’s take below and stay tuned for perspectives from the rest of our team leading up to Giving Tuesday!
I love a free gift with purchase. My home is a shrine to freebies, from a colorful collection of sample-sized cosmetics to bags of flavored coffee to BOGO pairs of shoes, I love getting extra goodies from a single buy.
This is also why I donate cash to relief organizations. In the hands of experienced, reputable relief organizations, monetary donations save thousands of lives and bring ancillary benefits too. Charitable organizations use cash donations to purchase needed supplies locally, which saves thousands of dollars in transportation costs, leaves no carbon footprint and supports local merchants, which speeds economic recovery. Local purchases also ensure that goods are fresh and familiar to survivors, culturally appropriate and, in the case of equipment, locally supportable. And funding that might have been spent on transportation of goods can be used to support more survivors. Even tiny cash donations combine to achieve these BOGO impacts, in addition to supporting disaster-affected people.
In contrast, material donations are one-dimensional. For example, Katherina Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania, explains that food banks can get what they need for “pennies on the dollar.” She estimates that they pay about 10 cents a pound for food that would cost $2 per pound retail. Faced with the choice of feeding a family for $1 or donating a single can valued at $1 – wait – is this even a choice? I’ll give $5 or more because I want my donation to do as much good as possible. Helping more people is the best free gift.