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The Center for International Disaster Information (CIDI) wishes to acknowledge
the work of the Contributions Academy, and honor its founder and president,
Curt Weeden for the Academy's efforts in providing the corporate co mmunity
with the tools to make informed decisions regarding private sector humanitarian
support to Iraq after the war. The Academy is the principal management
education resource for corporate philanthropy and community relations managers
at the largest businesses in the U.S., Europe and Japan.
Since the CIDI's inception in 1988, a key focus of the Center has been to
provide information and guidance to corporations, groups and individuals in
support of appropriate international disaster response. Reaching out to the
private sector has been an integral component of the Center's activities as
corporations can often be a valuable resource for technical and material
assistance if it is needed. On the other hand, corporate contributions of
the wrong materials arriving at the wrong time and place in the wrong quantities,
are often the source of problematic in-kind contributions that can have
detrimental economic, social, and medical consequences for the affected
country and disaster victims.
The opportunity to address these concerns – and proactively reach out to
potential corporate contributors regarding Iraq specifically, was extremely
beneficial. While the corporate participants during the web-cast were quite
savvy about giving in response to the situation in Iraq, potential corporate
donors still had questions.
Contributions Academy
On May 22, 2003, the CIDI's Director, Suzanne Brooks, had the opportunity to be
the guest speaker for the Contributions Academy's web conference on Iraq.
The focus of the presentation was the war in Iraq - and how best corporations
could or should be involved. Nearly 20 corporate representatives and others
participated in the web cast. The CIDI Director's presentation outlined basic
guidance for corporate involvement in Iraq, including the importance of:
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Verifying a real need; |
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Supporting
sustainability; |
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Developing a partnership
with responsible, recognized agencies on the ground that can
assure security for and distribution of commodities; |
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Providing assurance that
commodities meet local religious and cultural customs. |
The CIDI
Director was assisted in preparing the information on Iraq by
Iraqi-Americans around the country with a wide-range of
expertise - including doctors, engineers and other professionals who had
contacted the Center offering their services. Questions posed to the
CIDI Director included:
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How
best to choose a partner agency, |
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How to determine whether
a donation of cash or product is best, |
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How to verify needs when
conflicting media reports abound, |
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How to distinguish
between truth and rumor in reporting the facts on the ground, |
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How other "hot spots"
around the world would fare with the focus on Iraq, |
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How best to work
hand-in-hand with the U.S. government and international relief agencies. |
After the web conference, Ms. Brooks stated that, "I was very impressed with the
corporate
participation in this conference. In many instances private-sector involvement
post-disaster gives the impression that it is driven by a desire to enhance their
corporate image or to open new markets overseas. In this case, the interest was
genuinely in the best interest of the Iraqi people. Much of what was discussed
focused on the appropriateness of what these corporations had to offer.
The participants wanted to ensure that they were sensitive to cultural,
religious and environmental factors in Iraq. They did not want to duplicate efforts or
send what was not needed or useful. The participating corporate representatives
clearly had sufficient international experience to know that indeed, in some
cases, cash donated to a responsible, recognized relief agency was the most
valuable option. This web conference was an excellent example of how corporate
participation should work in international disaster relief efforts."
The Contributions Academy declared that the web conference was very successful
and contributed to the Academy’s mission to help corporations construct
contributions strategies that address social needs and simultaneously advance
business objectives. Access to additional viewings of the web cast are
available by contacting the Contributions Academy at
www.contributionsacademy.com.
Curt Weeden is also the author of a new book How Women Can Beat Terrorism,
which stresses the importance of empowering women in under-developed countries
to reduce global poverty which so often breeds or encourages terrorism.
The book has won critical acclaim by many PVO, corporate and foundation leaders
both in the U.S. and Europe. It is quickly becoming required reading at colleges
and universities – particularly those with women’s studies programs. For more
information about the book and how women can help stem the tide of terrorism,
go to www.womenbeatterrorism.com.
Weeden credited CIDI as the kind of organization that is crucial to making the
right decisions in providing assistance to developing countries. "Keeping in
mind that private donors are picking up the tab for nearly two-thirds of the
country's foreign assistance bill each year and that PVOs are the main funnel
for delivering and administering this aid, CIDI's advice and counsel is
invaluable in making sure the grant-making process is as effective as it
can be," Weeden says.
In his book, Weeden makes a strong argument for spotting and supporting programs
that rely on women as key players to alleviate poverty. "CIDI is just the
kind of organization that How Women Can Beat Terrorism says needs to be front
and center when the public or private sectors make foreign aid decisions,"
Weeden adds.
The CIDI congratulates and honors Curt Weeden
and the Contributions Academy for their valuable role as a partner in
providing the information and guidance needed for appropriate
international disaster response. The Center looks forward to close
collaboration of our offices in the future.
Suzanne Brooks, Director
Center for International Disaster Information
For
additional information, please use the contact information above, or
contact the Center for International Disaster Information at
cidi@cidi.org. |